Deep Dive: Cannabis Growers eye AI, other Digital Tools to improve crops and boost productivity
Image: MJBizdDaitly
In recent years, there have been many exciting developments in the world of AI, including many new automation solutions for crop cultivation processes worldwide. Naturally, AI has many applications for the cannabis industry and can help home growers and enterprise growers alike optimize their profits.
Here are 3 takeaways from the article.
AI For Cannabis Inventory Management
For both cultivators and sellers, AI can be incredibly helpful for meeting the changing needs of consumers over time. AI and IoT devices are helping professionals track more information about product preferences, consumption habits, and more, so companies can proactively prepare their inventories accordingly.
AI can also help companies predict inventory levels based on current sales and supply. Instead of manually tracking inventory, sellers can use modern software to get instant notifications about low inventory and, if desired, automate supplier orders. This technology can also help sellers identify products that aren’t moving quickly enough to be cost-efficient, so they can remove those items from their inventory or raise their prices.
Future of AI Cannabis Sales
The increasing implementation of AI for sales and marketing isn’t exclusive to the cannabis industry but can help boost your bottom line. With more predictive analytics and more accurate customer data, you can generate campaigns that are more likely to work and develop sales pitches that are better tailored to your specific audience members.
In the sales realm, AI can help you identify the best sales opportunities — leads who are likely to convert with a nudge, churned subscribers who could reactivate with a follow-up, and more. In the marketing realm, AI technology is already helping many business leaders (including cannabis business leaders) instantly generate compelling content and save time.
Content Marketing & Compliance
AI isn’t just helpful for creating general content. It can be programmed to help create content that complies with the laws that cannabis companies have to follow — for example, by helping you avoid restricted mediums or animations that could be attractive to minors.
With many cannabis companies facing detrimental social media suspensions and ad deletions, new AI software is helping companies flag potential issues in their content, including hashtags, captions, and visuals that could initiate bans or shadow-bans on key marketing channels.
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Artificial intelligence is a powerful tool that can be applied in all aspects of the cannabis industry. New technology can help cultivators produce better crops and identify the right times to scale their growing operations. For suppliers and sellers, AI and IoT technologies can also create more accurate demand predictions, so they can avoid being out of stock on the wrong products and eliminate slow-moving inventory for good.
Read More: Cannabis growers eye AI, other digital tools to improve crops and boost productivity [MJBizDaily]
