Deep Dive: Women in Cannabis - 2022
Image: Wikileaf
For March's Women's History Month, Wikileaf published a special report on Women in Cannabis.
While the cannabis industry has struggled with being a male-dominated industry, this feature showcases how women have a special perspective on cannabis, how their companies are making an impact, and what resources are available for women interested the industry.
Three highlighted points are below.
1: Women have a special perspective on the industry
As a constantly evolving industry that is still in the early stages, cannabis presents many opportunities for women to provide a unique perspective that can drive progress.
This article highlights how Kate Miller of Miss Grass is challenging the lazy stoner stigma of the plant and Nidhi Lucky Handa of Leune provides a brand voice that doesn't revert to the hyper masculine end of the cannabis spectrum or the wellness oriented end of the spectrum.
2: Women-led companies are making a much needed impact
Despite the alarming trends of decreasing women execs in the industry, many companies with women leadership have made an indelible mark on the industry.
Riverview Farms, for instance, has a large staff of over 100 that is more than three-quarters women. Pure Beauty is another women-led brand that focuses on the environment and doing good, with practicle environmental and social impact measures.
3: Resources are available for women in the cannabis industry
There are meaningful resources avaialble for women looking to get involved in the cannabis industry. Arcview's Women Inclusion Network provides mentorship, while Women Grow provides a welath of how-to videos and career opportunities. Podcasts like How to Do the Pot aim to "demystify" cannabis for women.
Like many other industries, the cananbis industry still has work to do in empowering women leadership. However, with the work of these early women pioneers, the long view is an optimistic one for an industry that is by its nature progressive.
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Women in Cannabis - 2022 [WIKILEAF]
